Transforming lives forever
We are a team of ambitious entrepreneurs.
Proactive Iceland is dedicated to importing and distributing a diverse range of food and specialty products. Our commitment lies in providing first-class products and exceptional service to our valued customers. We meticulously select only the finest products, ensuring that they stand out as the best in their respective categories.
At Proactive Iceland, we are constantly innovating and seeking new ways to enhance our operations for greater efficiency and productivity. Our primary focus remains on delivering superior quality products that meet the highest standards of excellence.
Based in the capital of Iceland, Proactive Iceland serves as the hub for sourcing and representing brands from around the globe. We continuously strive to expand our brand portfolio, introducing new and exciting offerings to our discerning customers.
Our objective is to provide swift service and foster strong personal connections with our customers, ensuring their satisfaction with every interaction. With a team of seasoned sales and marketing professionals, Proactive Iceland is dedicated to delivering unparalleled service and support to our valued clientele.
Join us on our journey as we continue to uphold our commitment to excellence and innovation in every aspect of our business.
Welcome to Proactive Iceland – where quality meets dedication.
ABOUT OUR FOUNDERS
Meet the Visionaries
👤 Adalheidur Osk Gudmundsdottir
LinkedIn: Adalheidur Osk Gudmundsdottir
Adalheidur not only leads Proactive Iceland with a visionary approach but also spearheads operations at Hotel Breiddalsvik. Her multifaceted expertise extends to serving on boards, committees, and providing invaluable consultancy to companies.
In addition to her illustrious roles at Proactive Iceland, Travel East Iceland and Hotel Breiddalsvik, Adalheidur has made significant contributions to the tourism sector through her tenure as the manager of Vök Baths and as a Product manager at Reykjavik Excursions. Her diverse experience in various facets of the industry, including hospitality and transportation, underscores her versatility and deep understanding of the complexities of tourism. Furthermore, Adalheidur's involvement in the airline industry further enriches her expertise, allowing her to offer invaluable insights into travel logistics and customer experience enhancement.
👤 Fridrik Arnason
LinkedIn: Fridrik Arnason
Apart from his role in Proactive Iceland, Fridrik is a driving force at Hotel Breiddalsvik. His strategic insights are sought after as he serves on boards, committees, and extends consultancy to companies, contributing to their success. Fridrik's entrepreneurial spirit truly shines through in his innovative approach to the tourism industry. At the young age of 14, he ventured into uncharted territory by launching his own business centered around offering tourists a unique lodging experience, staying in the elementary school in the town of Njarðvík.